Navigate Complexity & Action Ideas.

With two decades of experience, Danielle Pak is a marketing leader specializing in brand and communications strategy.

As CMO of Fyrn, a high-end furniture company, she led a full rebrand that drove multi-sector growth and positioned the company as a leader in systems-based circular design. Previously, as Head of Communications & Digital Strategy at Wieden+Kennedy Amsterdam, she led global activation of business-driving creative ideas.

By bridging vision and execution, Danielle turns ideas into action.

Build or augment existing brand strategy with a bias towards activation and consistent implementation over time and touchpoints.
Spectrum of support. From turning complex ideas into actionable go-to-markets, to building full campaigns from a single asset or message.
Supporting senior leaders by translating priorities into plans, aligning stakeholders, and driving decisions to completion.

References

"Dani is an expert at the part everyone else finds hardest: turning a bold vision into excellent work that actually ships. She made our thinking sharper, our team braver, and our marketing measurably better. One of the few strategists who can own both the idea and the execution. Any marketing organization would be lucky to count her as a member of their team."

Marshall Ball, SVP Marketing - Grow Therapy
"We enlisted Dani for high-level marketing strategy and supporting document creation. I was especially impressed by how quickly she processed and internalized our brand, drawing out the cleanest and most compelling way to capture our story. Within a few weeks of working together, I would have felt completely comfortable having her pitch our company to a new client. Dani is well-spoken, creative, and flexible in her thinking. Her work felt natural, thoughtful, and almost inevitable...like the right strategy had been there beneath the surface and it simply took Dani to see it and bring it forward."

Lindsay Braun, CEO - Emblem
"It’s so rare to work with someone that can seamlessly bridge a company’s stategic vision to the detailed execution required to bring it to life. Danielle doesn’t just develop the strategic course—she builds the roadmap, clears the path, and walks it with you. Her ability to think at 30,000 feet while operating flawlessly at ground level is a true force multiplier. And, what’s more, she is a joy to work with because of her empathy and consideration for all levels of the organization."

David Charne, CEO - Fyrn
“Danielle’s work as head of Comms & Digital Strategy at Wieden+Kennedy was pivotal to the agency’s evolution and success during her tenure, as well as that of the agency’s clients. This manifested in work that includes some of the world’s most famous brand transformations of the past decade. In addition to her client-facing work, Dani was a much-respected and much-liked leader within the agency, fostering diversity and elevating performance of all those she worked with.”

Blake Harrop, CMO - Converse
"Dani’s strategic smarts, unending curiosity and passion has made her an indispensable leader, helping some of the world’s most famous companies find their voice and drive effective marketing strategy. While we worked together, I admired Dani’s ability to dig through the layers of a problem, zeroing in on the real opportunity and architecting a way forward to bring that opportunity to life. Her expertise has guided executives and raised the bar for creative output. She dives into every challenge and solves it with bucketloads of humanity, inspiration & good energy."

Kathryn Addo, Global Managing Director, Nike - Wieden+Kennedy
"Dani’s ability to translate how an idea (of any shape) can motivate, inspire or simply entertain the audience attached to a business's success is beyond impressive. While her discipline and expertise stems from a comms and media background, the truth is Dani offers strategic and creative guidance that any company or agency would benefit from. She has the ability to go deep, real quick, and elevate the thinking all around in an impactful and inspiring way. "

Hannah Hewitt, Founder / Managing Director - Pablo NYC
Dani has that rare ability to see both the forest AND the trees: the cultural context, the business imperative, the channel nuance, the platform culture(s), the path to purchase, the human truth. Dani doesn’t just build comms plans — she builds clarity, momentum, and belief. Her thinking sharpens the work. She will make your idea bigger, more visible, last longer, go further, and dance better with culture. Her presence elevates the room. And her instincts? Unerringly sharp. Any team is better with Dani on it. And will have more fun.

Martin Weigel, CSO/Owner-Operator - emdub
"Dani is an incredible leader. She has vision, passion, and most importantly, great taste. From the very beginning of working together at Fyrn, Dani had a clear vision of where to take the brand, plus the patience and tact to carefully guide it there. Her leadership is grounded in trust, true collaboration, and a deep respect for creativity. She is willing to dive in, get her hands dirty, and truly cares about the work. Would jump at the chance to work with Dani again in a heartbeat!"

Lauren Kase, Director of Brand - Fellow
“There is only one Dani Pak. If she is leading Communications Strategy at your agency, get ready to have your strategic ideas, creative work, client relationships, media company partnerships and approaches to how brands show up in the world to be elevated and then some. She is an extraordinary talent who has the level of passion, relentlessness, understanding of the complexities of business and commitment from her teams that is required put bold vision into action.”

Kristina Jenkins, VP of Brand Experience - The Honey Pot Company

it’s dani pak

While many focus solely on what and why, I believe how makes all the difference.

Navigate Complexity & Action Ideas.

Contact

Portland, OR + wherever your project takes me

it’s dani pak